Have you implemented a sound marketing strategy for your home business enterprise?

Do you have a plan? If not, this should help:

Put on your boxing gloves. You may need them. We’re going in for the knock out.

Over the years, the Internet has naturally become the primary means of marketing products, services, or information. This will always be the case. However, as popular as the Internet is, it is NOT the only profitable way to market.

In our modern day of high-speed technology, many seem to forget that the “tried and true” method of direct response marketing through print advertising can still prove to be another very profitable way to go.

Did you know that right now, right here in the 21st Century, the world’s top direct response marketers are having more success than ever before with their “offline” marketing efforts? I’ll explain why in a moment.

Seems hard to believe since everyone is online today, right?

It’s mainly because basic human nature has not changed, nor have human buying triggers. Having something tangible in hand that can be touched is still trusted more than words or images on a computer screen.

In spite of the Internet’s capability of reaching out to millions of viewers in a matter of minutes, a printed circular or post card in hand still goes a long, long way and has a different feel to it.

Plus, you have your prospects undivided attention since your ad is not side by side with many, many others. Don’t forget the fact that a newspaper ad or post card can sit on someone’s coffee table for days at a time. This is called “advertising shelf life.”

I have magazines sitting around for weeks with ads that caught my attention that I have not yet done anything with. But I may because I know the ad is still sitting there. Get my drift?

Think about it, when you get a printed circular or post card that you can hold in your hand you tend to look at it as something a bit more real that is produced by an actual person whom you can identify with. You don’t generally look at it as some unknown face or entity hiding behind a computer.

Although, online audio and video presentations are alleviating much of the impersonal touch as of late and is adding that all important personal touch that has been missing on the internet in years past.

I personally add pictures and audio to every web site I ever post and you should too. I am now in the final stages of adding a full three minute streaming video to one of my sites in the weeks ahead as well.

Printed forms of advertising and direct mail pieces have stood the test of time, and have proven themselves over and over again against everything that has come and gone.

Here’s proof from the biggest advertising heavy weight of all time:

Google Adwords, the world’s largest online advertising platform has just rolled out a feature for its users in which you can now place your advertisements in multiple national newspapers across the United States without having to actually even deal with the newspapers.

If Google has implemented an “off line” newspaper advertising platform within its “online” advertising platform, there is a huge demand for it. Why? Because off line advertising still works. Period.

Here’s something else to think about:

Most people go online looking for information, not sales offers. So the chance of them running across your online offer is slim. However, when a printed circular or direct sales offer is physically placed in the hands of people, they will put forth the effort to seek out the source of the offer.

It doesn’t matter if it’s right up the street from them or online, the printed advertising piece established a certain form of credibility and allowed you to grab a different audience.

And here’s the best part:

Due to the internet, you can now send your “offline” prospects back “online” to your web site for the best 1, 2 punch in existence.

You can attract them off line and drive them back to your online marketing system - the best of both worlds. Your web site can then properly highlight benefits and give access to the offer while automating much of the work.

With offline advertising, you don’t have to worry about getting traffic to a web site, search engine optimization or any of the other popular online techniques. People coming online to your web site after reading your advertisement or printed direct sales piece are generally looking to buy the product or service offered.

The Internet should wisely be used in combination with off line marketing as an extension of your advertising and sales efforts.

ALL the top direct response marketing pros are now using a combination of off line and online marketing as an overall strategy. You attract a whole new audience off line that you may not have had the opportunity to get in front of online for whatever reasons.

More and more you will begin seeing web sites requesting your physical address AND your email address.

Most internet only advertisers will likely see their sales efforts pay off in a much greater way by combining print advertising and/or direct mail with their online methods. It’s a bit more work but well worth it long term.

Now that you realize the benefits and advantages of offline advertising, do yourself and your business a favor and create an offline marketing campaign to partner with your online marketing campaigns.

Go in for the knock out punch!

Andrew J. Cass is a Home Business Development Expert and Professional Marketing Consultant. He is in the top 1% of income earners in the Home Business industry. To learn insider secrets and powerful marketing strategies from the pros to help you explode your home business empire, sign up for Andrew’s FREE cutting edge Ezine at: http://www.TheHomeBusinessInsider.net

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Touch screen technology, dual screens, and wireless communication: that is how Nintendo DS Lite is described by the gamers.

Nintendo DS is the leading gaming station in the United States, with the company located in Rockefeller center in the city of New York. It even surpasses the number of gaming units which SONY sells.

The interaction between the gamers and the games has got a new definition by Nintendo DS Lite’s free Wi-Fi connection. You can now compete with the gamers all throughout the world. Distance is no more the factor now.

Dual Screens

Two unbelievably and extraordinarily brilliant LCD screens offer you the most revolutionary game play technologies ever advanced! Say no to 2-D! The new advanced LCDs can produce a perfect 3-D view with remarkable 3D renderings to surpass the images displayed on its own Nintendo 64.

Nintendo Wi-Fi Connection

Are you ready to take the world on? Nintendo Wi-Fi connevtion lets you connect to any gamer playing anywhere in the world wirelessly. Now, play and chat at the same time. All what you need is a Wi-Fi ready game and not to forget the most important, Nintendo DS. What more? The service is totally FREE!

Touch Screen Technology

No need to rely on buttons to shift point of views or to move your characters. The lower screen of Nintendo DS Lite offers a new feature which surpasses all the other gaming stations: touch screen technology. So, now you can steer the menus and access the items in the inventory with just the touch of your finger.

But watch out! Nintendo does not monitor the Nintendo DS Lite wireless communication along with the Picto-Chat and hence it is NOT private. So, beware before revealing any of your individual information or fixing a meeting with a stranger!

What are you waiting for? The new Nintendo DS Lite is all there, waiting for you. Get Set Go and take on the world.

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Every modern notebook is Wi-Fi enabled, allowing internet access from any part of the globe. But while using your wireless notebook, you should be aware of Wi-Fi standards, hotspots, and how to effectively use this technology to make the optimum use of your notebook.

The 802.11g Wi-Fi standard is the latest standard, which your notebook follows when you are online. The Wi-Fi alphabet spaghetti consists of protocols like 802.11, 802.15, 802.16, and 802.20. However, for most notebook users 802.11 would be sufficient with added `a`, `b`, or `g`.

There are protocols like `e`, `h`, `i`, and `n` that are waiting in the wings to make their entry. Nevertheless, as of now, 802.11g is the only protocol that one needs to think when it comes to wireless connectivity. The latest Wi-Fi standard is the 802.11g and offers connection speeds up to 54 Mbps in the 2.4 GHz radio bands, which is five times more than the previous standard 802.11b. It is more stable, more secure, and backward compatible.

Almost all notebooks that are manufactured today are 802.11g Wi-Fi standard ready. This standard is also designed to replace the older Wired Equivalent Privacy or WEP by specifying the Wi-Fi Protected Access or WPA. The WPA will function as an interim solution, until the next standard, the 802.11i network security standard is implemented with a new algorithm called Temporal Key Integrity Protocol, which shall be much more secure and reliable.

However, until the new standard is implemented, the 802.11g is to be followed. There are only two disadvantages with this notebook Wi-Fi standard, that firstly, since it is a new standard, it may not perform as promised; and secondly, with fast emerging latest technologies, it may become obsolete by newer standards before you have the time to benefit from it.

Few tips for a secure Wi-Fi experience:

1 - You should raise the level of your laptop settings. Raise the security settings of software applications like Microsoft Outlook and Internet Explorer. Update them frequently to ensure latest protection from hackers and viruses. You should keep the encryption feature always on to ensure safest browsing with Wi-Fi.

2 - Along with the software, you should also consider updating to better hardware. Hackers have always found 802.11a and 802.11b very easy to hack. However, 802.11g is harder to crack and you should consider upgrading your hardware to a `g` card. An 802.11g is backward compatible with IEEE 802.11b, thus 802.11g can leverage the widespread, international adoption of IEEE 802.11b in products from laptops to PDAs. A personal firewall, such as ZoneAlarm or BlackICE can significantly add up to the security level of your notebook.

3 - Whenever you are using your notebook at a Wi-Fi hotspot, make it a point not to send data. While you are surfing, do not type your credit-card number, expiration date, passwords, bank account numbers, etc. Sensitive data are the goldmines for hackers, and they will swipe your bank account before you can finish saying, ` I have been a victim of online identity theft!`

4 - Consider not staying online while working. If the risks outweigh the benefits, then it would be better to stay offline; at least until the new 802.11i standard is not implemented. Even then, the security can be breached, albeit with difficulty. If you do not need Wi-Fi to implement your work, then stay switched off. If you need the Wi-Fi just to send and receive files, then stay connected for only that period. Rest of the time, stay offline.

Precautions to take at a public Wi-Fi hotspot:

Whenever you are in public domain, you need to take precautions, as it is free for all. The Wi-Fi hotspots are available to any and every person, and anybody can be connected. Besides online thefts, there is also the risk of offline thefts.

While in a public hotspot, do not be so absorbed with your notebook, that you fail to notice the people around you. There are persons who are in the business of stealing notebooks, from public hotspots. And they do not operate as individuals but as a gang.

Also, while you are online at a public hotspot, follow simple rules like encrypting files before transferring or emailing them; making sure you are connected to a legitimate access point; and file sharing is turned off. Basic precautions like password protecting your notebook, updating your system regularly, and using anti-virus software should be strictly followed. For further online security, consider using a personal firewall, a virtual private network (VPN), and web-based email with secure http (https).

Having a good Wi-Fi experience directly translates into a satisfying Internet experience. With the above suggestions being implemented, you are guaranteed to have a pleasant online time with your notebook.

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author’s name and all the URLs (links) mentioned in the article and biography must be kept.

This article can also be accessed in Portuguese language from the News Article section of page http://www.polomercantil.com.br/notebook.php

Roberto Sedycias works as IT consultant for http://www.polomercantil.com.br

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